Clik here to view.
Optimizing Your Strategy for Mobile Student Recruitment
The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to another,...
View ArticleClik here to view.
Using Google Analytics in Education: 6 Essential GA Reports and What They...
For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start than by adopting Google Analytics. Free to use, the platform...
View ArticleClik here to view.
Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns
Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world’s largest social network, with over 2 billion users, and...
View ArticleClik here to view.
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in...
For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in which to...
View ArticleClik here to view.
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing...
The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The...
View ArticleClik here to view.
4 Ways to Make Your School’s CTAs More Compelling
If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious. CTAs grab...
View ArticleClik here to view.
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it’s easy to forget that some of the most effective...
View ArticleClik here to view.
Getting the Most out of YouTube for Schools
Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is YouTube. This...
View ArticleClik here to view.
Education Keyword Research for Schools, Step by Step
Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...
View ArticleClik here to view.
Voice Search Optimization for Higher Education SEO
Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...
View ArticleClik here to view.
Using CRM Technology for Student Inquiry Follow-Up
The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...
View ArticleClik here to view.
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with a win-win...
View ArticleClik here to view.
Summer Social Media Ideas for Higher Ed Marketers
Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed and ready for the next...
View ArticleClik here to view.
5 Ways to Use Facebook Live for Student Recruitment
Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the world’s most popular live...
View ArticleClik here to view.
Using Instagram Ads for Higher Education: A How-to for Schools
As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million people have joined, close to the total numbers of close rivals Snapchat and Twitter. For a...
View ArticleClik here to view.
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International...
When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...
View ArticleClik here to view.
Planning an Education Website Design Project
The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more...
View ArticleClik here to view.
The Unique Challenge of Recruiting International Students from Europe
When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have...
View ArticleClik here to view.
How to Promote Higher Ed Social Media Posts Effectively
It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find yourself disappointed...
View ArticleClik here to view.
The UX Factor: Understanding User Experience in Education Website Design
The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it is often misunderstood, both in terms of its components and its...
View Article
